App that calculates your 'environmental impact' score
Recap of the startup ideas from My First Million Podcast episode #110
Hope you enjoy this recap of the two start up ideas from Kat Cole, COO of Focus Brands and former President of Cinnabon.
19:30 An app that scores your individual environmental impact.
let’s you enter major life decisions and choices and it evaluates and measures your real environmental impact
Kat started this but got too busy
Shampoo you buy, method of transportation, food choices, etc all calculated
This gives you a score
You can compare your score to other benchmarks; geographically, socioeconomically, etc
You can compete to get a better and better score
Would allow you to shift product choices to have a smaller enviro impact
Could also make this a ‘health impact’ app, where all your input tells you a ‘health’ score and how you can improve your health based on all the ‘inputs’.
Shaan thinks you could start this out as a quiz to see if you can get traction
Shaan calls quizzes “bacteria of the internet”.
Shaan’s fear is that people would avoid taking this quiz because they know they will do poorly
But Shaan also said the market for this is so big it might not matter for the people who avoid taking the quiz because there’s so many that will
30:30 A modern food franchise that’s all about ‘food as pharmacy’ or ‘food as medicine’
You get a diagnosis from a network of special doctors that prescribe certain foods
For example, you have X diagnosis so you should eat from Food A from this modern food place
This may be the future of the food industry; you have outdoor spaced, built for delivery, built for takeout, beat for speed, would have meal kits
Make is a franchise so local entrepreneurs can have a part in scaling this new concept on food
Make is broadly accessible to all
No one is doing this at scale yet